Monday, March 30, 2015

Extra Post March: NATURAL PRODUCTS EXPO

 
From March 6th through March 8th, I attended the Natural Foods Expo WEST with both of my mentors. This expo was an opportunity for our company to network with other companies. We found options for more efficient packaging and ways to wash our fruits using healthy and organic fruit wash. I was exposed to ways an owner-manager interacts with marketing reps and CEOs of other companies. At the Expo, there were Large Business such as Chobani and Fage but their were also Small Businesses like ours. I also observed how companies presented themselves to us when we approached their booth. Overall this was a great experience for me that I can take back to my research.

Here is what NPEW has to say about their event:

As an Expo West Exhibitor, you will:

  • Meet in-person with buyers of natural, organic, and healthy lifestyle products
  • Highlight new products and/or build brand awareness
  • Network with the natural products community
  • Keep up-to-date on new trends and innovative ideas
  • Interact with trade and consumer press
  • Boost your presence in the industry
  • Strengthen relationships with existing buyers, brokers, and distributors
  • Build new business connections

2 comments:

  1. I love expos, to network and see new products. What fun (and also a lot of work to have a stand!)

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